Invariably Trinitarians point to John 1:1-3 as the key passage in their defense of Jesus' deity and by extension, the doctrine of the Trinity. This article begins a multi-part treatment of John's prologue in which we will compare what his Jewish contemporaries would have understood it to mean versus how Trinitarian scholars translated it centuries later.   Begin With the End in MindOne of the habits Steven Covey wrote about in his popular book,  7 Habits of Highly Effective People, is that we should, "Begin with…